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Our specially trained advisers are ready to help with any questions you may have, from using the site to customizing a regimen that’s right for your color-treated hair.

Frequently Asked Questions:

What is your favorite high lift blonde formula, using BETH MINARDI SIGNATURE SHADES?

My 12ICE provides super lift AND drabbing ability. It contains a blue/silver/gray base. I regularly mix 1 1/2 ounces of 12 ICE with 1/2 ounce of 10BB and 2 ounces of 40 volume developer. I apply it as I would a lightener… in 1/8 inch sections throughout the regrowth area. I process for 60 minutes at room temperature. The results are truly lovely. Not only does this formula provide fabulous “lift”, It also provides wonderful balanced, cool blonde tone.

COLORIST TIP: While the color is processing at the regrowth area, I apply MINARDI PRE-WASH THERAPY to the hair lengths. This creates a conditioning color service that makes blonde hair look and feel wonderful!

How can I assure perfect gray coverage using Beth Minardi Signature Shades?

Every salon professional deserves to expect perfect gray coverage. Every time.
Beth Minardi Signature Shades are available in three color categories:

Permanent Creme Color – Covers gray 100% when formulated at level 8 or deeper, and when mixed with equal parts of 20 volume developer. Gray regrowth areas should be left to process for 30 – 45 minutes at room temperature. The BB shades replace NN or N shades from other color lines. BB stands for Balanced Brown and Balanced Blonde. They were developed to provide very thorough, natural-looking gray coverage which is never brassy or too cool. These can be used alone, or intermixed with other Beth Minardi Permanent Creme shades.

Demi Permanent Creme Color – These very effective deposit-only, “no lift” shades cover gray 100% when mixed with 5 volume developer and processed under heat for 20 mintues, then for another 20 minutes at room temperature. Again, the BB shades, and any shade at level 8 or deeper are perfect for gray coverage and may be intermixed with other Beth Minardi Demi Permanent Creme Shades. Because they deposit only with no “lifting action”, I like to formulate a shade slightly lighter than the “still pigmented “hair, as the coverage is very rich. These shades are non-ammonia.

Demi Permanent Liquid Color – These gentle, acid-balanced shades very effectively BLEND gray hair in very soft, natural looking way, when formulated’ at level 8 and deeper. I choose a shade one or two levels lighter than the”still pigmented” hair. When working with EXTREMELY fine hair, they will cover gray hair when mixed with equal parts of 5 volume developer and processed under heat for 20 minutes, and, then, for an additional 20 minutes at room temperature. When working with medium or thicker hair types, my demi permanent liquid shades will BLEND the gray… to create the effect of a highlight against the “still pigmented” hair. These shades are non-ammonia.

How can I create a great red shade that is very natural looking when working with high percentages of gray hair?

Two very special red shades in BETH MINARDI PERMANENT CREME COLOR were created specifically for this purpose. Use 5NGC or 7NGC, either alone or intermixed with a BB shade at the same or similar level, or with a cooler red shade in my line. Both 5NGC and 7NGC guarantee a fabulous red result that is NEVER “pink” or “intense orange”… but a rich, warm, balanced “neutral, golden, copper” that your clients will adore. Mix with equal parts of 20 volume developer and allow to process at room temperature for 30 – 45 minutes. I refresh faded red hair lengths, using BETH MINARDI LIQUID DEMI COLOR.


Yes! These two products work together in perfect harmony!

Why do you not have a 30 volume developer in your line?

You can create 30 volume developer by mixing equal parts of 20 volume developer with 40 volume developer. For blonde results using my level 10, 11 or 12 shades, mix the color with equal parts of BETH MINARDI FORTY VOLUME DEVELOPER and process the color for 60 minutes at room temperature.

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