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Precisely Formulated Care for color-treated hair
Colorist Magazine covers Beth Minardi's collaboration with Joico on a line of hair color that has her name written all over it.
"Sherry Ratay, owner of Florida’s Salon Ratay, is also a renowned colorist and educator who teaches nationally as a Minardi Artistic Colorist. She created these finishes to showcase how colorists can develop results that enhance a client’s existing look, rather than giving her a complete makeover. Using the newly launched Beth Minardi Signature color, which features 56 dimensional, high-shine shades."
"Beth brought the house to its feet with her signature techniques and signature straight talk."
Ratay gave her top three tips for keeping my color from fading fast during the winter:
1. Visit the salon for a glaze to brighten your highlights.
2. On very windy and freezing days during the winter, wrap your hair in a cute headscarf before stepping outside.
3. Saturate your hair from mid-length to tips with Minardi Pre-Wash, $35, and wrap your hair with a warm towel. Wait 10 minutes, and then cleanse with Minardi Wash, $19.
Star Magazine section "Star Spots the Stars" mentioned Katrina Bowden celebrating celebrity colorist Beth Minardi at A Voce restaurant in NYC.
A recent convert is 30 Rock star Katrina Bowden, who plays the ditzy assistant, Cerie, on the show. She showed up to support Beth at a private dinner at A Voce last week, when Minardi launched the new color line, and was over-heard telling guests that while it was bittersweet with the season ending, she was looking forward to starting new projects.
Need we mention Katrina’s beautiful golden locks? Does she color? A girl never tells.
Katrina Bowden and her fiancé Ben Jorgenson attends a dinner celebrating celebrity colorist Beth Minardi at A Voce in NYC.
Beth Minardi was chosen as BE Magazine's Top Hair Colorist in the latest national ranking of "Top 40 Hair Colorists."