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Precisely Formulated Care for color-treated hair
Modern Salon features a Beth Minardi color formula. The vision of having a rich multi-dimensional blonde that's classy, not brassy. They also feature Minardi Luxury Color Care Nourishing Wash and After Wash.
New Beauty Magazine writes, "Drawing on the "deepening blond" trend, celebrity hair colorist Beth Minardi used shades of moonlit wheat and champagne for a subtle hue of her brunette hair."
Whether your hair is color treated, over processed, or simply in need of some extra hydration, Beth Minardi’s Fortifying Pre-Wash Therapy is the answer to your hair needs. This luxurious crème-oil treatment has the ability to restore faded color, repair brittle ends, and leave the hair feeling silky and smooth. Minardi Pre-Wash allows you to achieve an in-salon treatment in the comfort of your own home.
Today's professional hair color products enable salon professionals to make incredible strides in both their craft and their business.
What are the specific advantages offered by these “new and improved” products? All the specialists we asked agreed. Beth Minardi, Creator of Beth Minardi Signature®, sums it up best saying, “Now science bring us the ability to protect, condition..."
The Beauty Channel Minute in Star Magazine writes, "Beth Minardi's new Signature hair color line rocks more than 50 sexy shades! Also impressive - Minardi's hair glazes, which deliver added color and shine..."
OK! MAgazine features Beth Minardi's new Signature Color Line in The Beauty Channel Minute.
Style Network had the opportunity to meet with award-winning colorist Sherry Ratay during her latest visit to Los Angeles from Florida. She emphasized the importance of treating your hair like a delicate piece of fabric. Caring for your hair after undergoing a chemical treatment is especially critical as your hair is stripped of its natural lipids in the process. She recommends Minardi Pre-wash.
Beth Minardi took the stage on Monday January 28, to introduce her new Beth Minardi Signature Hair Color to Chicago area colorists at the Rivers Casino in Des Plaines, Illinois.
Colorist Magazine covers Beth Minardi's collaboration with Joico on a line of hair color that has her name written all over it.
"Sherry Ratay, owner of Florida’s Salon Ratay, is also a renowned colorist and educator who teaches nationally as a Minardi Artistic Colorist. She created these finishes to showcase how colorists can develop results that enhance a client’s existing look, rather than giving her a complete makeover. Using the newly launched Beth Minardi Signature color, which features 56 dimensional, high-shine shades."